What does it take to build a company from scratch that lasts generations? The answer starts with a family, a truck, and a whole lot of grit.
In this presentation, you'll hear the story behind one of Central Texas's most established roofing companies — from its roots as the Smola Roofing Company to its exciting rebrand as Action Exteriors. Founder Michael Smola, all three of his kids, and his team have spent decades protecting homes across the Austin area, and they're here to pull back the curtain on how they do it.
But this isn't just a company history lesson. This presentation gives your audience a rare inside look at how a modern, professional roofing company actually operates — the people behind the scenes, the process that keeps projects running smoothly, and the partnerships that make it all work. Whether you're a homeowner, a real estate agent, an insurance professional, or simply someone who wants to know who to call when the next storm rolls through, you'll walk away with information you can actually use.
Expect real talk on how to protect your home, how to navigate the insurance process, and how to spot the difference between a trusted local contractor and a storm chaser just passing through.
About our Speaker:
A Cedar Park native, Lauren grew up watching her family build something from the ground up. She went on to earn her marketing degree from the University of North Texas, stepping into the world of social media management where she sharpened her instincts for storytelling, brand building, and connecting with people in an authentic way.
When an unexpected layoff became an unexpected opportunity, she pivoted and joined the family business, rolling up her sleeves and learning it from the inside out. From admin to sales rep, she tried on every hat until she found the one that fit perfectly: Business Development Manager.
It turns out that growing up in a roofing family, combined with a marketing mind and a natural ability to build genuine relationships, is a pretty powerful combination. Lauren is the bridge between Action Exteriors and the real estate and insurance professionals who need a roofing partner they can actually count on — someone who communicates clearly, follows through every time, and genuinely cares about the people she works with.
Her path to this role wasn't a straight line. But looking back, it's hard to imagine it going any other way.
